A China company for Wildberries & Ozon: model, timelines, risks, and unit economics

For marketplace sellers, a China entity is less about branding and more about building a workable operating loop: supplier contracts, payments, compliance docs, and logistics. Here’s a practical frame.

1) What you’re optimizing

• Purchase price (factory/trading company).
• Payment rails (currency, speed, control).
• Marketplace logistics (last mile + returns behavior).
• Tax design (treat China and your home jurisdiction as separate layers).

2) Honest inputs

You need purchase cost, weight/volume, FX, marketplace fee, logistics, buyout rate, ads, tax, and your ops margin. That’s what the on-site calculator is built for — but the numbers must be yours.

3) Common mistakes

• Mixing inbound logistics with customer delivery economics.
• Ignoring returns — they inflate per‑sold‑unit logistics.
• Treating ads as a one‑time launch cost instead of an ongoing lever.

4) Do this today

Pick one SKU and run three scenarios: pessimistic / base / optimistic. If pessimistic still works, you have real margin headroom.